CRM & Analytics
Turn your restaurant's data into clear decisions and loyal customers
Centralize your customer information and understand what works so you can repeat what fills your restaurant.
47
↑ 12% vs. yesterday
78%
↑ 8% vs. last week
€34
Per person
62%
↑ 5% vs. last month
Sound familiar?
These are the most common problems that Plattio CRM & Analytics solves
You don't know who your best customers are
You miss chances to build loyalty with the guests who spend the most at your restaurant.
You can't measure which channel drives the most reservations
You don't know whether Instagram, Google, or WhatsApp works best for your business.
You can't tell if your promotions are actually working
You run offers and discounts without knowing whether they're driving more sales.
Slow hours left unchecked
You can't pinpoint when tables sit empty or how to fill them.
Everything you need in a single dashboard
A full CRM and real-time analytics, built for restaurants
Complete customer profile
Visits, last visit, total and average spend with Orders, birthday, preferred area, and staff notes.
VIP levels and tags
A VIP level per guest (Silver, Gold, or Platinum) plus customizable tags.
Reservation history
Each guest's recent reservations, with status (completed or no-show) and party size.
Connected to your other modules
Integrates reservations, digital menu, and more to give you the full picture of each guest.
Reservations by channel
Find out what works best: TikTok, Facebook, Instagram, Google, web, WhatsApp.
Occupancy by time slot
See when you're packed and when tables are sitting empty.
Revenue analysis
Total revenue, average check, trends, revenue by category, best-selling dishes, and payment methods.
No-show rate
Track how many reservations get canceled or don't show up, and from which channels.
New vs. returning customers
Understand whether you're attracting new customers or building loyalty with existing ones.
Campaign performance
Measure how many reservations and sales each promotion or discount generated.
Multi-location comparison
If you have more than one location, compare one restaurant with another or a single location against your whole group, with detail for each one.
AI analysis
AI analysis that reviews the information and gives you conclusions and suggestions.
Configurable roles and permissions
Decide who sees what: owner, manager, marketing, front desk.
Clear metrics that help you decide
Everything you need to know about your restaurant, updated by the second
Reservations with complete data
Returning customers
Average dining room occupancy
Use cases
How to use CRM & Analytics to grow your restaurant
Spot your slow hours
- See when tables are sitting empty
- Create targeted promotions for those hours
- Boost occupancy during slow periods
VIP campaigns
- Identify your best customers
- Send personalized, exclusive offers
- Build loyalty with your top spenders
Reduce no-shows
- Measure which channels bring less reliable reservations
- Set up automatic reminders
- Cut down on empty tables from cancellations
Optimize your menu
- Identify your best-selling dishes
- Spot what isn't working
- Adjust prices based on demand
Win back inactive customers
- See who hasn't visited in 60+ days
- Send win-back promotions
- Bring lost customers back
Measure marketing ROI
- Know which channel drives the most reservations
- Calculate the return on every campaign
- Invest in what works
Plattio vs. traditional methods
The difference between having data and making informed decisions
With Plattio
- Complete customer database
- Automatic segmentation
- Visual, real-time metrics
- Integrated with reservations and menu
- Personalized campaigns
- Automated reports
Traditional methods
- Manual spreadsheets
- Manual segmentation (if any)
- Scattered, outdated data
- No connection between systems
- Generic campaigns
- Manual reports that take hours
Frequently asked questions
The dashboard your restaurant needs
Stop guessing and start deciding with real data. Centralize customers, reservations, and metrics in one place.