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Editorial blog

Clear ideas for restaurants that want to grow with less noise

Guides and insights on reservations, operations, customer experience, demand, and metrics. Practical content for owners and managers who need to make better-informed decisions.

Featured articleMarketing

How to Get a Customer to Come Back to Your Restaurant

Why a satisfied customer doesn't return on their own, and what system to use to trigger the second visit: customer data, segmentation, message templates for WhatsApp and email, and reactivation without a points program.

Cristina FattucelliMay 30, 202616 min · 2,880 words
Tablet showing a restaurant's customer database with new, returning and dormant customers and their last visit, in a vertical composition for the blog's featured article

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MarketingMay 30, 202616 min · 2,880 words

How to Get a Customer to Come Back to Your Restaurant

Why a satisfied customer doesn't return on their own, and what system to use to trigger the second visit: customer data, segmentation, message templates for WhatsApp and email, and reactivation without a points program.

Read article
OperationsMay 6, 202618 min · 4,402 words

How to manage a restaurant waitlist without losing tables

An operational guide with a protocol, template, metrics, and criteria to manage a restaurant waitlist without losing tables or breaking your reservation logic.

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MarketingApril 28, 202618 min · 3,455 words

Restaurant growth metrics: 5 signals worth acting on

The 5 metrics worth reviewing every week to know whether your restaurant is truly growing: coverage, lead time, repeat visits, average check and channel.

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DataMarch 26, 202613 min · 2,503 words

How to spot low demand in your restaurant before you lose reservations

Learn to spot low demand in your restaurant before it shows up in the till. Signals, metrics and actions to protect reservations, occupancy and revenue.

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ExperienceMarch 26, 202617 min · 3,310 words

Customer experience at your restaurant: it starts before the visit

What a guest sees, compares, and hesitates over before booking your restaurant. Learn how to improve your website, reservation flow, reviews, and pre-visit trust.

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OperationsMarch 26, 202614 min · 2,603 words

Restaurant rush-hour operations without bottlenecks

A practical guide to organizing restaurant rush-hour operations with clear roles, fewer bottlenecks, and a smoother service pace.

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ReservationsMarch 26, 202615 min · 2,915 words

Reduce no-shows in restaurants and reclaim tables in time

A practical guide to reducing no-shows in restaurants with confirmation, reminders, easy cancellation, a waitlist, and fewer empty tables.

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